As an entrepreneur, giving up on your business should never be an option. Shanrika Dangerfield, from Baton Rouge, LA, is an avid believer that you shouldn’t give up on your dreams. Failure is not an option.
Shanrika is a mother of two. She is goofy, the life of the party and family oriented. She loves the New Orleans Saints and the colors pink and green. Shanrika attended Southern University A & M College. She graduated in May 2012 with a degree in Business Management and a concentration in Human Resources. While she was attending college she met her college sweetheart, DeAntonie Dagerfield. They married on April 26, 2019.
A strong love for shopping and a love of fashion is the reason Shanrika started Fab Boutique. Fab Boutique is for women of all ages and budgets. This boutique is online based, but be on the lookout for any pop up shops that she may attend. On the site, you can find dresses perfect for different occasions, sets for a casual day or night out, jumpsuits that you can dress up or down, and colorful handbags to fit any mood. Finding your dream outfit is easy when shopping at Fab Boutique.
Shanrika runs her boutique in a way that she is proud of and stays true to herself. Her outgoing personality is what makes her business shine. She always wants to put a smile on people’s faces. Caring for her customers, is a key that helps hold her business together. If you strike up a conversation with Shanrika, she will be all ears no matter what the topic may be.
As humans, we tend to stick to what we know especially if that thing always brings good results. As an entrepreneur, a challenge that Shanrika faces is gaining new customers. She struggles with this challenge and she is working on making adjustments so she can find her target audience. Shanrika has started working with Jance Chartae, a boutique consultant. She also promotes her business as much as possible to increase the number of people who come across Fab Boutique. Thinking about how excited her customers will be when they receive their products helps to keep Shanrika in the mindset to keep pushing.
Learning and making mistakes isn’t something Shanrika is afraid of because each failure comes with a lesson. A lesson that she is willing to learn from and turn that lesson into a great success. Failure isn’t an option in her book.